THE ENGAGEMENT WITH THIS AIRLINE TICKETING COMPANY IS TO INCREASE THE NUMBER OF PHONE CALLS THEY RECEIVE WHILE DECREASING THE COST PER CALL.
While increasing the costs by 4X we were able to achieve a 14X increase in conversions while reducing the cost per conversions by 66%
"While concentrating on increasing the conversions, we also make sure to reduce the cost per conversion primarily before pumping budgets into the campaigns."
" We were able to bring in the calls at costs that are less than
7% of the ideal call cost."
3 Challenges We Overcame
- The major challenge is to eradicate junk calls, this was achieved in just the first week of engagement.
- Finding users who are not just shopping but are approaching with a very high intent to purchase the ticket.
- Finding traffic that is more likely to call rather than making the purchase directly on the website.