THE ENGAGEMENT WITH THIS COMPANY IS TO INCREASE THE NUMBER OF PHONE CALLS THEY RECEIVE FROM PEOPLE LOOKING TO GET HELP ON THEIR BACK TAXES.
We achieved an increase of 72% in calls, while keeping the coststable at only a 42% increase as well as cutting down the cost per call by 14%.
"We do not neglect any detail when optimizing the account and dig down to the most granular levels to maximize the ad spend to gain greater returns."
We not only were able to increase total calls but quality calls were also increased by
at the same time with just a
budget increase while reducing the cost per conversion by
3 Challenges We Overcame
- The major challenge is to eradicate junk calls, this was achieved in just the first week of engagement.
- Finding users who are not just looking to get help filing their taxes but who are actually seeking help towards resolving their back taxes issue.
- Increasing the volume of calls against the number of competitors in the vertical who also trigger for the same keywords, despite not providing the same service due to close variant matching of Google.